I missed another milestone on Hometown Betty back in May, but I wanted to share this milestone with you now.
I’m celebrating the third anniversary of Hometown Betty.
If you have been with me for the past three years, I want to say thank you for reading, commenting, asking, and sharing on social media. It’s been a ride, and as always, it’s always fun to share what I have learned and where I am going.
Here’s what I learned:
1. Trial and Error
This past year has been a year about experimentation.
I tried different projects, stories, and networked in different groups.
Let’s see, I tried a few weekly link up parties. There was the #womenslives link up, the DIY/blogging link up, (oh) and the Hometown Project. Great ideas, but I didn’t have much of an audience reach. So it was labor intensive and projects that took more time away from creating my content.
Then a web developer/friend said that I should start networking with other bloggers out there, which led me to….
2. Social Media Mayhem
Holy cow! Social media marketing is a serious business in the blogging/business world. Once I pulled my head out of the sand, I joined Facebook groups, Pinterest group boards, and now Instagram comment pods. I really began to see what it takes to get your name (aka content) out there.
It isn’t just about posting it on your blog and letting SEO find you. You have to market and promote yourself.
Learning how to grow your site via social media was pretty cool. My Pinterest Page grew from 136 to 1.3K followers. My Twitter followers grew to about 950+ followers. Facebook stayed consistent at 250+.
Because Instagram was one of the newer social media outlets (and most powerful outreach compared to the others), I needed to make a change. Thus, I opened up three Instagram accounts (@hometownbetty, @bettykimphoto, @travelingseouls), which led me to…
3. Split Personalities
When I started blogging in 2012, it was all about sharing information with family and friends back home because we were 1,000’s of miles away. It was awesome! I wrote more detailed stories and shared all the cool things that were different from life back in the States.
Then we came back home. And the travels and adventures ended.
Life in Grand Rapids, Michigan, was well….back to blah.
I tried to transition my blog into DIY/Crafts, but that meant losing my original readership. Who wants to read about making stuff when my original content contained travel stories?
Then I added my new passion of contemporary photography into the mix.
I was a hot mess.
After going through #1 (trials and errors of blogging) and #2 (social media mayhem), I realized that I was really speaking to three different audiences: 1) travel audience, 2) mommy/crafty audience, and 3) photography audience.
Three different audiences meant that I needed to created three different websites (aka niches). So I did that. I was splitting my time and making it way too hard to keep a family and work life balance. I felt stressed and overwhelmed.
Which led me to…
So what does this all mean?
Well, I have some exciting news.
After four years, Prof, the boys, and I are thrilled to be going abroad again. This time, we will be going to Budapest, Hungary for five months. It’s half the time than our Cyprus expat excursion, but we are still thrilled to soak in all the beauty of Hungary and learn about its beautiful culture.
Thus, I have slowly been migrating old posts from The Seoul of Cyprus (my first blog) and some of the travel content on Hometown Betty to our new site:
Check out the new site and stay up-to-date on our adventures!
Follow our travel adventures via Traveling Seouls on
So what happens to Hometown Betty?
Because of our half-year move, I’ll be taking a long break from Hometown Betty. I enjoyed making stuff our boys, and this blog is a tutorial diary of all the things I have made for them. Thus, I will leave this blog up, so that you can continue to find and use those cool and creative tutorials.
I have several DIY tutorials that I have been meaning to share in the last year. But for now, I’ll leave them in draft form. Some of these tutorials are Star Wars cards that out of this world. Some of my other favorite tutorials are Medieval-related for those knights and princesses parties. However, I want to be honest and say that I don’t know if I’ll be back to consistently write on Hometown Betty.
Thanks again for reading Hometown Betty. It’s been a great three years of learning and growing with you.
From my hometown to yours,